Promoting a product is almost as important as selling your product. Without proper product promotion, your business is missing out on more sale opportunities and more customers/clients. Promoting products your company sells/offers is great to attract customers, new clients, potential partnerships, and to help spread the word of your business. But how exactly do you promote your products efficiently?
Social Media
Social media is one of the best ways to promote any product your brand sells. Social media is used by millions of people, so being able to talk about your product online will attract many customers. Creating an account for your business is the best way to start. Create an Instagram, Facebook, or even Twitter account for your brand. By doing this, you are able to post images of what you sell and can attract many people who may be interested in what you sell. You can also interact with customers and potential buyers in your comment section by answering any questions they may have or by explaining your products more.
Offer special introductory offers for new buyers
New buyers may be hesitant to buy a product that is expensive, especially if it is something they have never purchased before. Offering a discount or deal for first time buyers is a great way to attract and interest customers into purchasing your product. For example, offering a 25% off discount or offering a coupon for the next purchase is a good way to interest customers. Some other good offers are:
-Buy one get one free deals
-Offering a loyalty program
-Reduced-rate bundle or package
-A free gift for every referral
Social media contest
Having a social media contest is a good way to get many people interested in a product at once. It is also a great way to connect with your followers and customers. Doing a giveaway gains the interest of many people at a time, especially if a celebrity or influencer is involved, they are able to post about the giveaway and interest their fans/followers. This is also a great way to give the winners of this giveaway your product to try out and test, and if they enjoy it they can spread the word of your brand/product. Always remember that if you do host a giveaway on social media, it is important to make sure you announce the winner to clarify that the giveaway is over, especially if you post it on all social media platforms you use.
Using email
Sending emails to your customers is a great way to keep them caught up with any offers or new products you have in stock. Or, maybe you want to keep customers in the know about what items your brand is about to drop or give them exclusive deals. You can also make email offers exclusive for subscribers, so they can get special discounts like coupons.
References:
https://www.wordstream.com/blog/ws/2020/07/29/how-to-promote-a-product
Shehzan Rahmati
Director of Rahmati Group of Companies
Founder and Chief Executive Officer of Mississauga Consulting Inc.
Founder and Digital Architect of Help My SEO
203-211 Watline Ave
Mississauga, ON
L4Z 1P3
sales@mississaugaconsulting.ca
1-855-416-1064
